A'lam is a Saudi joint stock company owned by the Public Investment Fund, the investment entity of the Saudi Ministry of Finance. Elm provides its services to all categories of beneficiaries, including the government, the corporate sector and individuals.
The project aims to create an informative video that effectively conveys the features, benefits and functions of the Elm e-Wallet service. The video will be a comprehensive source to educate and attract the target audience, providing them with a clear understanding of the service and encouraging its adoption and use.